Edwina Merito, Head of Māori Outcomes and Relationships, Auckland Unlimited shares how Māori culture, identity and business is brought to the forefront through the recent 36th America’s Cup in Tāmaki Makaurau.
As kaitiaki for the 36th America’s Cup, Ngā Mana Whenua o Tāmaki Makaurau was involved in the project since its inception, from infrastructure works through to art, storytelling, language and activations in the America’s Cup Race Village.
Cultural and commercial activations that were delivered through the event footprint captured the stories of our tūpuna voyagers and use of celestial navigation linked mātauranga Māori, reo Māori and toi Māori. Several Māori businesses were supported either through business capability or commissioned work.
“As hosts, mana whenua were part of the organisation of the America’s Cup as a significant event. Through infrastructure projects in the Race Village, one of the key areas was culture and identity. Using the abundance of artists and creatives, we were able to showcase not only our Māori businesses, but also our uniqueness to the world. We are really proud of our partnership with Ngā Mana Whenua o Tāmaki Makaurau – and we can see great opportunities for the future”, says Edwina Merito.
She highlights the journey we are on together as a city, “through combined efforts, we will all succeed.”